Up to £10,000 per Instagram post - that's what this season's winners of Love Island UK could stand to make, according to an industry expert. That's $18,500 NZD.
Greg O'Shea and Amber Gill, who were the unexpected winners of this year's series, could well be in the money but they have a limited timeframe in which to make their fortune.
That's according to an expert The Sun spoke to, who goes on to say that the couples who left in earlier rounds could likely only earn around £200 per post.
While there are no hard comparable figures for what Kiwi celebrities can earn, one report earlier this year suggested former All Black Dan Carter, who has almost 910,000 followers, was our top earning rugby player at an estimated $5000 per post. And while that amount is nothing to be sneezed at, it's significantly less than these reality TV darlings.
It just goes to show that if you want to quickly up your profile and make a living out of it, sign up for a reality TV show. It worked for Married at First Sight Australia contestants after all.
But Love Island's new golden couple will have to be quick in order to capitalise on their earning power, because they'll have a very short window of opportunity, according to The Sun's source.
"They will have a golden 12 months and the aim will be for them to make more than a £1 million each in that time," the source said.
"If they don't break the £1 million mark ($1.8 million NZD) then they are being badly advised. They should be picking up £10,000 per post because once the new series comes around that figure will drop to £1,000 or even less."
The source continues "Amber is a strong, independent woman and represents everything that big brand companies are looking for right now. She will definitely be a millionaire within six months."
It has been reported that Amber is set to secure a £250,000 ($463,000 NZD) fashion deal, along with TV appearances including Dancing on Ice (a Dancing With the Stars spinoff) as well as the possibility of a regular guest panellist role on the chat show Loose Women.
The 22-year-old beautician told Closer magazine, however, that despite these opportunities she has no plans to leave the salon she's been working in with her aunt.
"I'll definitely keep working with my auntie. We'll still have the salon, and I'll build from that - the goal would be opening a few more salons together.
"That was the idea before Love Island, so hopefully we'll see what we can do."
This year, the finale was watched by 3.63 million people in the UK, slightly more than the 3.56 million who tuned in to watch Dani Dyer and Jack Fincham win the title last year. The loved-up winners decided to split the £50,000 ($93,000 NZD) prize money.
Next year there will be two series' of Love Island, with the first instalment happening in January from South Africa. That only gives Amber and Greg a six month window to stake their claim before a new batch of hopefuls take over.
Better be quick, guys!
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