Victoria Beckham has announced she’s collaborating with the popular US chainstore Target, to create a collection set to launch in April, 2017.
Called Victoria Beckham for Target, the limited-edition Spring range will consist of more than 200 pieces for women and will also include items for young girls, toddlers and babies.
The capsule collection takes inspiration from the designer’s Victoria, Victoria Beckham line – a range which encapsulates a more casual aesthetic than her main Victoria Beckham collection.
“The line of women’s and childrenswear that I have created with Target perfectly encapsulates the spirit of VVB and features some of the earlier silhouettes that the category originally became known for,” she said in an interview with Target.
For those looking for a bit of chic on the cheap, shopping the Victoria Beckham for Target range will be affordable with pieces costing between $6 – $70, although most will be priced at under $40. Sizes will run from XS to 3X for women.
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The children’s clothing range will also mark the designer’s first foray into kidswear. It’s a move, the high-fashion women’s wear designer said she’d been wanting to make for some time.
“Designing for children is something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate childrenswear into this collection.
“When working on it, I really felt I could tell a story and have fun with it — and I think the clothes reflect just how much fun I had designing them!”
The top fashion designer is a successful business woman and mother of four.
While the collaboration between Victoria Beckham and Target might seem surprising, the designer said she had been considering teaming up with an affordable brand for some years.
“For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices.”
Victoria Beckham joins other notable Target collaborators including Rodarte, Jason Wu and Peter Pilotto.
Watch Victoria Beckham talk style, wardrobe essentials and how she loves giving women confidence and a sense of power with her fashion line.
