Feeding skin from within is integral to the way it looks on the outside, and this holistic approach has spawned a whole new wellness trend – nutricosmetics.
Herbs, collagen, probiotics, prebiotics and skin-loving substances such as maqui berry are just some of the key ingredients used in popular beauty powders such as Misty Day Plant Potions Pretty Brew and Nutra Organics Collagen Beauty. These can be mixed with water or added to smoothies to make your skin, hair and nails healthy, glowing and strong from the inside out.
Beauty-from-within products have been around for some time, their anti-ageing properties often aimed at an older demographic. However, herbalist, naturopath and founder of Misty Day Plant Potions Rachel Dawson believes younger people are now embracing ingestibles thanks to the promise of glowing hair and skin.
Misty Day Plant Potions Pretty Brew – with its millennial-friendly packaging and Instagrammable amethyst hue – hits the brief for that younger audience in both appearance and efficacy.
"Goji is very high in lycopene, which gives the skin a healthy glow and promotes collagen synthesis," explains Rachel. "Maqui and butterfly pea contain high levels of anthocyanins, which slow ageing and reduce pigmentation and redness.
"Pitaya contains vitamin C, which enhances collagen synthesis and skin healing, while rice-bran solubles deliver vitamin E to support healthy skin-ageing and give the skin a dewy, moisture-rich luminosity."
Who wouldn't want that?