We still have a long way to go, but synthetic substances such as micro beads are one example of how big corporations are listening to consumers who are concerned about their environmental footprint as well as their health, and want to see change. Johnson & Johnson, for instance, have agreed to phase out these tiny plastic particles from their products by 2017.
Brigit Blair, founder of Linden Leaves, agrees and has seen great developments and results over 20 years in the business. After struggling to care for her two children, who suffered from severe allergies and eczema, and tired of constantly being prescribed steroids by doctors, she felt there had to be a better way.
If you are contemplating switching to a natural product, expect some adjustments.
The higher up on the ingredients list, the higher the percentage used. To ensure products are more natural than others, check they have little or none of these ingredients.
Products labelled “organic” or “natural” can still contain some nasties, and those certified as organic can contain as little as 10 per cent organic ingredients – it’s advised to do your research and don’t be afraid to ask questions.
Avoid: Alcohol-based products – common in toners especially.
Try: Products containing hydrosols (floral waters).
Avoid: ‘Active’ products.
Try: Vitamin C. It can be beneficial in some forms but can also aggravate the skin.
Avoid: Mineral oils, as they have no nutritional value to the skin.
Try: Oils such as rosehip or primrose, which hydrate without clogging pores.
Avoid: Alcohols and petrochemicals, which are often found in anti-ageing products.
Try: Rosehip oil to hydrate skin and hyaluronic acid to reduce fine lines and wrinkles.