Celebrity mamas everywhere have embarked on a mission to normalise the beauty that is breastfeeding.
From Chrissy Tiegen to Olivia Wilde, members of the Hollywood mother's group are taking to Instagram to share their nursing selfies.
Meanwhile, first-time mum Serena Williams is normalising breastfeeding through conversation - she asks her social network for breastfeeding advice.
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Tennis superstar Serena Williams reached out to fellow mums on Twitter when she posted this beautiful shot of herself beaming at her daughter Alexis. The 36-year-old captioned the post with a question: "Fellow mums: How long did you breastfeed? Is it weird that I get emotional when I even just think about when it's time to stop [breastfeeding]?"
The recently married, first-time mum received a flurry of positive messages and advice on her post, including a note from one woman who wrote, "Not a mum yet, but read a good chunk of the responses and took notes for the future."
Could we love Serena more?
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Pink shares the sweet moment newborn bub, Jameson Moon, stops mid-walk for a feed. "Hiking makes us thirsty! #happybaby #normalizebreastfeedingyo #arewethereyet," the mother-of-two wrote beside the darling snap.
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While capturing the sweet moment daughter Chanel enjoys a mid-nap cuddle, mama Coco Austin proudly revealed that her 15-month-old is "still going strong" with breastfeeding.
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She's the picture of glamour on the Golden Globes red carpet, but taking a time out during the awards show, Aussie beauty Teresa Palmer resumes her role as mummy. "Upstairs at the Golden Globes for breastfeeding breaks!!," the Hacksaw Ridge star wrote beside this sweet snap where she candidly nurses newborn son, Forest.
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Married at First Sight's Zoe Hendrix has penned an honest message about breastfeeding daughter Harper-Rose, who was born in November. "It took me a good two weeks to get the hang of breastfeeding. Like a new pair of shoes my boobs had to be worn in boot camp style! (Ouch!)😖 Both Harper & I had to learn the art of attachment and it wasn't easy. I had days I wanted to give up. Thank god for the nipple shield which was a godsend when I needed in those early days when my nips resembled a crime scene 😳. (Highly recommend!) And now when I feed my baby, I marvel at the perfect nourishment my body producers and I am so grateful and honoured I can breastfeed her, especially acknowledging it can be for many a horrible ordeal for a myriad of reasons." Finishing with a message of love for the mums out there, Zoe wrote: "Our bodies are extraordinary ladies we must never forget or be made to feel we are doing anything but what our breasts were created to do."
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Olivia Wilde had to get creative recently after running out of storage bags to pump her breast milk. Taking to Instagram with this #NoFilter snap, she wrote: "Pumping milk into mason jars ✔️. Ran out of storage bags. Rookie move. Big thanks to the plant for really perking up for this photo. Also thanks to the Airbnb owner for the use of said mason jars. #pumped.
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Shortly after her bub's birth, the brunette beauty Insta-snapped herself breastfeeding little Daisy, captioning the snap: "My drinking buddy. #neverunderestimatethepowerofawoman". Hilarious and sweet.
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Olivia Wilde famously breastfed her son Otis in a 2015 shoot for Glamour Magazine.
Watch how Olivia and Jason Sudeikis announced the sex of their second child below
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Alongside this adorable black and white shot, new mum Liv Tyler wrote, "Sunday morning snuggles with my baby girl. So grateful for this precious gift."
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Speaking of the moment she decided to nurse daughter Luna in Fergie's M.I.L.F.$. music video, Chrissy Teigen said, "She was maybe four weeks old. They turned off the air. They cleared people out. And it was her natural lunch time anyway," she said, adding, "I think it's beautiful."
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And the #NoFilter mum has kept the snaps coming since! The bronde beauty frequently shares her candid motherhood moments on Snapchat.
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The oh-so-hilarious Blake Lively shared this happy holiday snap with daughter James. "The PERKS of breastfeeding," she captioned.
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"What happens in Vegas stays in Vegas," captioned Kourtney Kardashian beside this breast pump selfie.
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Supermodel Gisele Bundchen proves she's an incredible multi-tasker by getting her hair, makeup and nails done - all while feeding baby Vivian! "What would I do without this beauty squad after the 15 hours flying and only 3 hours of sleep?" she shared.
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Stunning! Victoria's Secret model Doutzen Kroes shared this beautiful moment between mother and daughter with the simple caption, "#grateful".
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In July 2014, Gwen Stefani shared this beautiful candid moment nursing her son Apollo looking over the picturesque Swiss Alps.
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To celebrate World Breastfeeding Week, Alyssa Milano shared this sweet moment with the hashtag, "#normalizebreastfeeding".