In New Zealand women are eligible for free breast screening from the age of 45 to 69 - yet every day a woman under the age of 45 is diagnosed with breast cancer.
Early detection gives you your best chance of surviving breast cancer, and self examination ensures early detection.
Lonely, a New Zealand-based lingerie design company that celebrates women's individuality, is getting behind the Breast Cancer Foundation NZ's messaging of the importance of early detection by giving away 'breast-care cards' with every Lonely lingerie purchase made in October.
The cards contain information about how to self-check. And in addition, its retail stores in Ponsonby, Newmarket and Wellington are being stationed with trained nurses, supplied by the Breast Cancer Foundation NZ, to give customers practical advice on self-examination and breast health.
There is also the option to donate to the BCFNZ by purchasing a Lonely t-shirt featuring a drawing by Ophelia Mikkelson. The limited run tees are being pre-sold at RRP$110, with 100 per cent of sales donated to the BCFNZ.
How to self-examine your breasts
To find out more about what events are being held around the country to support Breast Cancer Awareness Month, visit the Breast Cancer Foundation NZ webite - you can organise your own event or tap into existing ones.