Celebrity News

Matilda Rice announced as new face of Jockey

The Kiwi brand have confirmed the exciting news that Matilda Rice will be their latest ambassador, following in the footsteps of Honor Carter and Nikki Phillips.

She won the first ever season of The Bachelor New Zealand, and now Matilda Rice can add another big milestone to her list – modelling for Kiwi underwear brand Jockey!

The blonde beauty has been announced as the new female face of the New Zealand brand and has already shot her very first campaign for their new JKY range, with images due to start appearing in stores and on billboards from August.

Jockey’s long-standing reputation with Kiwis was a big factor in her decision to sign on, she says – and even dad Ken approves!

Matilda says "it's an awesome feeling" to be involved with Jockey. Photo: Supplied

“It’s an awesome feeling to be involved with a brand that is known and loved by so many Kiwis, even my dad is on board and excited!” she revealed.

Meanwhile, Jockey’s Marketing & Category Manager Will Radford says the bubbly media sales executive was the perfect fit for the company.

“Having Matilda on board, alongside the All Blacks and All Blacks Sevens partnership, is really exciting,” he says.

“Matilda is stylish, active and loads of fun which is a great alignment for Jockey!”

Watch Matilda showing off her bikini body at our Woman's Day photo shoot with the final four from season one - story continues below

With beau Art Green also an established model, we’re betting the former reality star will have plenty of runway-ready tips for his girlfriend too!

Check out Matilda’s fabulous figure in our photo shoots with the Bachelor New Zealand winner below.