WATCH: The Jack Russell that went rogue during top dog show

This dog has become the latest viral video sensation after he competed in the UK's annual Crufts agility competition with serious flair.

Just when you think the internet couldn't possibly deliver more than one hilarious viral sensation in a week, along comes Olly the Jack Russell.

The enthusiastic, although slightly under-qualified, terrier was competing in the UK's top annual dog show, Crufts, only he wasn't too concerned about playing by the rules.

The pup raced the course at full speed, going the wrong way, stopping to say hello to the crowd and generally taking a tumble on pretty much everything. Not even handler Karen could slow him down.

This dog was on fire.

“Olly’s totally crazy, as you can see he’s having a ball,” the commentator laughed.

Not even an epic face-plant (which we personally could watch on repeat it's that mesmerising) rattled him. He simply jumped back up and kept on running. I think we could all learn a little something from Olly.

The announcer summed it up well: "What a nosedive! And he couldn't care less."