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CoverGirl has changed their slogan

Out with the old and in with the new!
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CoverGirl has decided to mix things up by ridding of their world renown slogan, ‘Easy, Breezy, Beautiful.’

The slogan, which has been associated with the brand for 60 years, has now changed to: ‘I Am What I Makeup.’

According to Senior Vice President of CoverGirl, Ukonwa Ojo, the slogan is supposed to encourage people to: “unapologetically create any version of themselves through makeup.”

“In leading the relaunch, we started with the insight that people no longer strive for a singular standard of beauty, but use makeup as a tool for self-expression and personal transformation,” she stated.

Celebrities such as Katy Perry and Maye Musk are involved in CoverGirl’s campaign launching the new slogan.

Goodbye, ‘Easy, Breezy, Beautiful.’ Hello, ‘I Am What I Makeup.’

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